​Back from ISM Cologne 2026:Insights, Innovation & New Opportunities

What the world’s leading sweets & snacks trade fair revealed about future consumer trends — and how Merry Time is ready to support global partners

     Exhibiting at ISM Cologne 2026 was more than just a business trip for us; it was a powerful confirmation that the global confectionery and snack market is evolving exactly where we expected—and where we are best prepared to serve you.

   Over four busy days, we shook hands with partners from Europe, the Middle East, and the Americas. We listened to your challenges and showcased our latest R&D. If you didn't get a chance to stop by our booth (or if you just want a recap of the buzz), here is what we learned on the ground—and how it impacts your business in 2026.

1. The "Experience" Factor: Texture is King

At our booth, one product line drew crowds faster than any other: Freeze-Dried Candy.

Visitors were amazed by the unique texture transformation—how we turn chewy sweets into light, airy, crunchy delights. We noticed a clear shift: consumers are bored with traditional textures. They want an experience.

· What we heard: "We need a product that pops on social media (TikTok/Instagram) and surprises the consumer."

· Merry Time's Answer: We showcased our expanded capacity for Freeze-Dried Skittles-type candies, marshmallows, and gummy bears. We offer these in bulk or private label, allowing you to launch this "viral" trend under your own brand immediately.

2. "Permissible Indulgence" is the New Standard

While candy was popular, we had serious discussions with major retail buyers about the "Clean Label" movement. Buyers were looking for snacks that taste like a treat but read like a vitamin list.

Our Freeze-Dried Fruits (Strawberries, Mangoes, Pineapples) and Yogurt Melts were the stars of these conversations.

· What we heard: "Our customers check the back of the pack first. They want short ingredient lists."

· Merry Time's Answer: We reiterated our commitment to 100% natural processes. No deep frying, no excessive additives. Just fresh produce, frozen and dried to retain ~98% of nutrients. This is the perfect solution for brands targeting the health-conscious "Snackification" market.

3. Supply Chain Security is Your Top Priority

   Perhaps the most serious conversations we had were about reliability. In a volatile global market, you aren't just buying a product; you are buying certainty.

Many visitors asked us specifically about our certifications and capacity.

· What we heard: "Can you guarantee consistency for large-scale orders?"

· Merry Time's Answer: Yes. We proudly displayed our BRC, FDA, Halal, Kosher, and HACCP credentials. We walked clients through our strict quality control, from our planting bases to our final metal detection checks. At Merry Time, we don't just manufacture; we protect your brand's reputation.

Conclusion: Let's Keep the Momentum Going

    ISM 2026 proved that the world is hungry for innovative, high-quality freeze-dried foods. Whether you are looking for the fun crunch of freeze-dried candy or the wholesome nutrition of freeze-dried vegetables, Merry Time is the partner that bridges the gap between trend and shelf-ready product.