With the improvement of consumer’s conscious on healthy food, freeze-dried fruits are rapidly gaining popularity in global cereal and snack industries. Known for their vibrant appearance, long shelf life, and clean-label appeal, these lightweight fruit ingredients are now a must-have in many breakfast and snacking product innovations.
According to Statista, the European breakfast cereal market is projected to reach USD 17.8 billion by 2025, while the U.S. cereal market remains strong with a focus on health-forward formulations.
Meanwhile, the global healthy snacks market is forecasted to hit USD 152 billion by 2030, with strong growth in child-friendly, organic, and fruit-based snacks.
A 2024 Mintel report shows that 72% of European parents consider fruit-based snacks healthier for children, and 65% of U.S. adults prefer cereals with natural or minimally processed ingredients.
This shift presents a major opportunity for food manufacturers and R&D teams to upgrade their formulas with real fruit that delivers flavor, nutrition, and functionality.
Explore Our Freeze-Dried Fruit Ingredients for Cereal
Clean Label & All-Natural: No added sugar, no preservatives – just 100% real fruit. Perfect for brands promoting clean-label claims.
Long Shelf Life & Lightweight: Retains texture and color for over 12–18 months, with excellent storage and shipping efficiency.
Vibrant Color with natural taste: Eye-catching visual appeal and intense fruit flavor that enhances consumer perception of quality.
Convenient and easy to Use: Rehydrates easily and remains stable in both dry mixes and baked formats.
Learn More About Our Freeze-Dried Fruit Benefits
We offer a full range of freeze-dried fruit formats that are ideal for cereals, granola, snack bars, yogurt toppings, and kids’ snacks:
Product Format | Ideal Applications |
FD Strawberry Slices | Breakfast cereals, granola, yogurt toppings |
FD Raspberry Crumble | Cereal bars, kids' snacks, smoothie powders |
FD Whole Blueberries | Muesli mixes, trail mixes, bakery inclusions |
FD Banana Chips/Slices | Healthy snack packs, breakfast biscuits |
FD Tropical Fruit (Pineapple, Mango, Peaches, Apple) | Fruit granola, functional snack blends |
- Ingredient Transparency is now a key purchase driver for both parents and millennials.
- Private-label cereal brands in Europe are increasing demand for clean, natural fruit components.
- FD fruits into gut health, immunity, and fiber-focused launches, freeze-dried offers a stable and scalable solution.
Tip for B2B Buyers: Secure inventory in advance for high-demand items like FD strawberries, raspberry, and mangoes, especially ahead of seasonal launches or new product development cycles.
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Whether you're launching a new product or reformulating an existing one, freeze-dried fruits offer a cost-effective, consumer-loved solution with unmatched flexibility and clean appeal.
At Merry Time, we help brands, distributors, and R&D teams across Europe and North America create better cereals and snacks with natural, nutritious ingredients.
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Start your clean-label innovation journey with our freeze-dried fruit solutions
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